Would you take a delivery from a 4-year old driver?

UPS certainly thinks so. In their new spot, the company coupled with Ogilvy to create an incredibly cute backstory about a 4-year boy named Carson who dreams to be a truck driver so UPS had granted his wish. He joins his local UPS driver, a 25-year delivery service veteran, referred to as Mr. Ernie, in bringing packages to the residents in the neighborhood with his own electric toy truck. The copywriter behind this spot had developed an ingenious way to promote the UPS Wishes charitable initiative by using a real story that has had an impact on the life of a young kid. Most importantly, this impact avoids the trap of being cliche and shows us a unique and fresh perspective. You can find out more about the Wishes initiative here: http://www.ups.com/wishes.