GreeNutrition's Redesigned Homepage
When tea and food supplement's company GreeNutrition launched into the UK market, they needed an experience beyond the regular herbal products' e-commerce platforms. They needed to demonstrate the numerous health benefits that using their nutritional supplements coupled with a healthy diet would provide. The brands' reach was also unique, offering products for the elderly, people suffering from diabetes, children, and post-pregnancy women. To resonate with this mixed crowd we created a blog with tips and advice on the best possible manners to maintain a good nutritional regime organized by categories for each of the four groups. In addition, we launched a redesigned e-commerce shop that provided images and videos with instructions on how to consume GreeNutrition's supplements and what benefits should be expected. To bring even further recognition in the UK, a Google AdWords campaign and social influencers' campaign were also initiated. At the end, GreeNutrition realized 800% increase in revenue in the busy months before Christmas.