The Sarcastic ME brand had the idea to launch a new website that would merge the latest trends in memes, emoji, and funny clothing with high quality customizable printed clothing. The manner in which this could be accomplished was to launch a website that is more than just an e-commerce site, it is a shopping experience that engages and speaks the language of the millennial and Gen Z audiences. The site implemented shoppable Instagram feed, a funny and sarcastic blog, and strong social media shareability for all of the memes that Sarcastic ME generates. The result was a successful launch with a high conversion rate and a fast return on investment (ROI) turnover.
