Can We Dream a New World into Being?

The pioneers, the revolutionaries, the creative minds of this world, all have a reason to rejoice.

No, this is not another take on the classic and brilliant Think Different campaign by Apple. On the contrary, this is an expression of excitement over the possibilities that Apple's biggest rival has presented with the Microsoft Hololens. This device that would completely transform our access to information, the manner in which we learn, the way we visualize the world around us.

As dreaded as the advertising industry is for purportedly inundating the public with 5000 messages a day, it has long been the undeniable frontrunner of societal change and emancipation. The Mom's Demand Action for Gun Sense in America, the UN Women, and the Amnesty International Child Soldiers campaigns are among the many instances in which communication has raised voice for those whose cry cannot be heard. In fact, Franklin Roosevelt has said that "The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising."

The Microsoft Hololens is a conspicuous opportunity to further extend the decades of efforts to create a better and more accepting place for people in general. On the microlevel, technology may deviate us from reality and draw us to what Homi Bhabha has defined as "the third space". However, on a macro scale, it has brought diverse societies and culture together more than any political or economic effort. It has provided us with more information than all dusty editions of Encyclopedia Britannica combined. Let's dream of a way the Microsoft Hololens would transform the world around us and makes us empathetic and compassionate for our peers. Let's dream of the new frontiers that the advertising industry would cross to bring us closer together and raise our modern civilizations to standards it has yet to climb.